The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent
From interactive storytelling and sculptural packaging to the rise of indie perfumers and culturally rich narratives, WTSA’s Mindy Yang highlights the industry’s shift towards more personalized and emotionally resonant creations.
Discover how home scenting is becoming a key aspect of wellness and interior design, and how perfumers are finally gaining recognition as the artists behind these olfactory masterpieces.
Read the full article here: The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent.
The First Thing to Go: Smell, Emotion, and the Invisible Onset of Parkinson’s
On April 17, 2025, is so important. At last, it centers emotions—so often pushed to the margins—bringing in experts, patients, and caregivers to discuss the full human experience of Parkinson’s. It’s not just about what you do. It’s about how you feel.
The Botanical Buzz: 6 Emerging Wellness Trends We’re Watching in 2025
Mindy Yang shares six standout wellness trends that you’re likely to see popping up on store shelves, in your favorite wellness influencers’ routines, and maybe even in your own kitchen cabinet this year.
PRP Treatment Injects Hope for People Suffering From Smell Loss
A lasting treatment for smell loss from Covid may be in a patient’s blood. Clinicians are reporting PRP treatments offer a whiff of hope for people with smell loss.
Beyond Sight and Sound: The Rise of Taste-Enabled Virtual Reality
For years, virtual reality has been a mostly visual affair—a world of hyperrealistic landscapes, immersive gaming, and metaverse meetups that promise to feel real. But taste, touch, and smell have remained elusive.
Antioxidants in fruits and flowers seem to counteract harmful effects of microplastics, study shows
Anthocyanins in nuts, fruits and vegetables seem to lessen harmful effects of microplastics on reproductive systems
Non-GMO Project Launches New Certification to Address Ultra-Processed Foods
The Non-GMO Project, best known for its rigorous verification of non-genetically modified ingredients, has expanded its focus with the introduction of the Non-UPF Verified Program. This initiative aims to help consumers identify food products that steer clear of excessive processing—a growing concern in today’s health-conscious market.
New Study Finds Smell Loss A Warning Sign for More Than 100 Medical Conditions
The extensive range of conditions correlated to smell loss suggests a deeper, more fundamental connection between our sense of smell and overall health.
Looking for a Better Life?
A recent article in The Guardian, “The Big Idea: Looking for a Better Life? Follow Your Nose,” delves into the profound role our sense of smell plays in shaping our emotions, memories, and overall well-being. Despite being one of our most powerful senses, olfaction is often overlooked in daily life. The piece highlights how certain scents can evoke vivid memories, alter mood, and even impact decision-making.
hyper-crunch and other mouthfeel trends
“Hyper-crunch,” “mouthfeel mimicry,” “air,” “next-gen naturality,” “convenience and shelf proof” and “climate-proof food” are trending mouthfeels for 2025. Factors like climate change, busier lifestyles and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive,” says Marina Di Migueli, global marketing director for Texturants and Proteins at Tate & Lyle.
