The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent

From interactive storytelling and sculptural packaging to the rise of indie perfumers and culturally rich narratives, WTSA’s Mindy Yang highlights the industry’s shift towards more personalized and emotionally resonant creations.

Discover how home scenting is becoming a key aspect of wellness and interior design, and how perfumers are finally gaining recognition as the artists behind these olfactory masterpieces.

Read the full article here: The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent.

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