The World Taste & Smell Association (WTSA) is an alliance of sensory experts, advocates, and innovators dedicated to celebrating, advancing, and enhancing the human experience through interdisciplinary sensory science.
WTSA is more than a collaborative hub—we are a working group and media platform dedicated to translating sensory science into action. We lead education, advocacy, applied research, and media-driven engagement to advance well-being and quality of life through sensory innovation.
Celebrate . Innovate . Support.
Focus Areas
• Collaboration & Integration / We connect individuals, disciplines and industries, fostering partnerships that drive impactful, holistic solutions.
• Education & Advocacy / Through strategic communication and media, we make complex scientific insights accessible, unbiased, and actionable for consumers and industry professionals.
• Consumer-centric Innovation / Our expertise in media, digital engagement, and sensory experience design ensures practical applications that enhance everyday life.
• Healthcare & Public Health / We support research, public health initiatives, and healthcare collaborations, with a focus on taste and smell disorders (e.g., anosmia, aguesia, parosmia, phantosmia). As both a directory and a think tank, we connect experts, advocate for advancing research, and promote improved diagnosis, treatment, and awareness.
Our Role
WTSA is an active working group and media platform that drives high-impact initiatives, public engagement, and interdisciplinary collaborations. We execute product development, research-backed advocacy, and media-driven education, championing initiatives such as workshops, forums, content production, and public awareness campaigns.
Through strategic partnerships, sponsorships, grants, and your support, WTSA amplifies the impact of sensory science—bridging research, media, and real-world solutions to enhance well-being.
What is World Taste & Smell Day?
World Taste & Smell Day is a day of appreciation of our essential senses of taste and smell. It is a global day to celebrate all the ways taste and smell enhance our lives, to unite the community of people working in flavor and fragrance, and to raise awareness about taste and/or smell dysfunctions.
Why?
The idea for a global day was born during the COVID-19 global pandemic, when millions of people worldwide experienced taste and/or smell loss due to Covid. Millions more people experience smell or taste challenges because of allergies, brain injury, genetics, chemical exposure, drug reactions, physical conditions, and diseases including other viruses, Parkinson’s, Alzheimer’s, Multiple Sclerosis, and Sjogren's. September 14th was established as World Taste and Smell Day with the goal to elevate and celebrate our senses of tase and smell.