Non-GMO Project Launches New Certification to Address Ultra-Processed Foods
The Non-GMO Project, best known for its rigorous verification of non-genetically modified ingredients, has expanded its focus with the introduction of the Non-UPF Verified Program. This initiative aims to help consumers identify food products that steer clear of excessive processing—a growing concern in today’s health-conscious market.
Addressing Ultra-Processed Foods
Ultra-processed foods (UPFs) have been increasingly scrutinized for their links to adverse health outcomes. Recognizing this trend, the Non-GMO Project’s new program evaluates food products based on the extent and nature of their processing. By setting clear standards, the program differentiates items that maintain a more natural composition from those laden with additives and extensive processing techniques.
Empowering Consumers and Manufacturers
The Non-UPF Verified Program is designed with both consumers and food manufacturers in mind. Consumers benefit from clearer labeling that highlights products with fewer ultra-processed ingredients, thereby making it easier to choose healthier options. For manufacturers, the certification offers a competitive edge, as it demonstrates a commitment to quality and transparency in product formulation.
Participation in the program involves a thorough review process. Food companies must meet established criteria regarding ingredient sourcing, processing methods, and the use of additives. Regular audits ensure that the standards are consistently upheld, maintaining the integrity of the certification over time.
Looking Ahead
With this launch, the Non-GMO Project reinforces its dedication to transparency and healthier food choices. The Non-UPF Verified label is expected to guide consumers in an increasingly complex food landscape while encouraging manufacturers to innovate and align with evolving health standards.
For more details on the certification program and its implications for the food industry, read the full article on FoodNavigator USA: Non-GMO Project Addresses UPFs in Food with Non-UPF Verified Program.
