Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
The Wonders of Taste and Smell Virtual Panel
We know that taste and smell provide us with sensory pleasures. But these senses can do so much more! Discover The Wonders of Taste and Smell in a virtual panel on World Taste & Smell Day, September 14 at Noon (EST) with featured guests:
• Mandy Aftel, Natural Essence Expert, Writer, and Perfume Historian
• Jeanette Andrews, Scent Illusionist
• Dr. Oghogho Braimah, Award-Winning ENT & Neck Surgeon
• Dr. Joel Mainland, Member, Monell Chemical Senses Center and Digital Olfaction Pioneer
• Dr. Barry Smith, Philosopher and Sensory Expert
• Dr. Tian Yu, Director of Sensory at Aigora
The event is on September 14 at Noon (EST) and is free with advance registration.
March 21st is FRAGRANCE DAY!
The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018 with the goal to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community and kick off the Spring season. Join TFF, Monell, and us to celebrate today!
Today is Anosmia Awareness Day.
Do scents affect people's moods or work performance?
The simple answer is yes, but the reasons may not be what you expect. Odors do affect people’s mood, work performance and behavior in a variety of ways but it isn¿t because odors work on us like a drug, instead, we work on them through our experiences with them. Rachel S. Herz, an assistant professor of psychology at Brown University, provides the following explanation.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
World Taste & Smell Day is on September 14th.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
