Beyond Sight and Sound: The Rise of Taste-Enabled Virtual Reality
For years, virtual reality has been a mostly visual affair—a world of hyperrealistic landscapes, immersive gaming, and metaverse meetups that promise to feel real. But taste, touch, and smell have remained elusive.
The Scent Quest: How Givaudan is Making Memory a Game on Roblox
There’s a new frontier in gaming, and it doesn’t just rely on the usual dopamine rush of leveling up or hoarding digital gold. This one is driven by something more primal—your sense of smell. Yes, smell. In a bold, unexpected move, fragrance giant Givaudan has launched Guardians of Memories on Roblox, a game where players restore lost memories through the power of scent. Think Zelda, but instead of wielding a sword, you’re sniffing your way to victory.
Food Technology Magazine: Technology-Driven Flavors
Artificial intelligence and precision fermentation are creating new flavor development options. In “Technology-Driven Flavors”, WTSA’s Alex Woo, Ph.D. and Mindy Yang share how artificial intelligence (AI) and precision fermentation are revolutionizing flavor development in the food industry. AI is enabling companies to create unique, personalized flavors based on consumer preferences and emerging trends, while precision fermentation helps produce rare and sustainable ingredients. These innovations align with consumer demand for natural, healthier, and eco-friendly products, shaping the future of culinary experiences. Technology and nature are intersecting to create flavors that are more delicious and sustainable.
