Mapping the Global Senses: Novelty & Familiarity

Part 2 of WTSA’s Mindy Yang’s series for Perfumer & Flavorist+ is out in the September issue now.

This one is about the contradiction sitting at the center of what we eat now. We say we want new. We reach for what we already know. Product teams are being asked to deliver both in the same bite.

Part 1 covered ancient rituals and lab innovation. Part 3 lands in October.