Welcome to our Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Tasting with Your Nose: Brain Imaging Reveals Role of Retronasal Olfaction
A new study provides a possible explanation for why we sometimes experience taste from smell alone.
Sniffing Menthol May Improve Cognitive Function in Alzheimer's Disease
September 14 is World Taste & Smell Day
Beyond the Scroll
From the invention of movable type to the endless cascade of TikToks and Reels, our senses have been battered by abundance. More channels. More inputs. More noise. Each new medium promised enrichment, but each also demanded something in return: our focus.
Memory on the Tongue: How Taste, Smell, and Nostalgia Can Nourish us as we age
As we age, it’s common to experience a decline in olfactory (smell) and gustatory (taste) function. Nearly one in three adults over 65 report some degree of sensory loss. This isn’t just an inconvenience—it’s a public health issue.
Music to Eat Chocolate By
The pleasure of flavor can be enhanced by engaging other senses
Taste, Smell, and the Future of Brain Health
September is World Taste & Smell Month, a time to celebrate the senses that shape how we enjoy food, connect with others, and make sense of the world around us. But taste and smell are more than just pleasures — they are vital to our health, safety, and even early warning signs of what’s happening inside our brains.
Radio Waves Shown to Amplify Sense of Smell
RF stimulation has great potential for olfactory dysfunction treatment and management
What Is the Parkinson’s National Day of Action?
On Tuesday, September 9, 2025 during World Taste & Smell Month, the Parkinson’s community will come together to call on Congress and state lawmakers to invest in science and accelerate the path to transformative treatments.
Bitter “Supertaster Gene” May Shape Your Diet — and Your Health
Why do some people find broccoli unbearably bitter while others love it? The answer may lie in a common taste gene known as TAS2R38, nicknamed the “supertaster gene.”
From SoulCycle to Smell Cycle: NYC’s Next Optimization Craze
Research shows that rosemary, peppermint, lavender, and even yuzu can measurably impact focus, memory, stress, and mood. In a world obsessed with optimization, maybe the smartest edge isn’t another app or latte… it’s the air we breathe.
Some Causes of Dysgeusia - That Bad Taste in Your Mouth
While some healthcare providers might deem a taste disturbance as trivial, it is important to explore this symptom as it impacts an individual's quality of life.
Exploring Scents as Historical Storytelling
Tasha Marks, a London-based scent designer and founder of AVM Curiosities, collaborates with institutions like the British Library and the V&A Museum to recreate historically accurate smells—ranging from medieval beauty scents and hair perfumes to the personal aroma of figures like Marie Antoinette. Her work relies on historical records, archival recipes, and modern scientific tools, sometimes requiring creative improvisation.
Anosmic Adults Wanted for ONLINE SURVEY ABOUT FOOD VIVIDNESS
This study aims to explore how language influences the sensory aspects of eating experiences.
The Sacred Ritual of Chocolate: Why Your Daily Square Is Actually a Wellness Practice
Discover the cognitive benefits of dark chocolate, including improved memory and brain function. Learn how chocolate flavanols support mental health and why mindful chocolate consumption is a wellness practice.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
The Honey Lie We Can’t Stop Telling Ourselves 🐝
From the placebo-driven myth of allergy relief to the widespread issue of honey adulteration (hello, corn syrup and global laundering), this article unpacks how marketing, misinformation, and wishful thinking keep the “health halo” around honey alive.
It’s time to question sweet assumptions. Especially in wellness, food, and functional nutrition spaces—critical thinking matters more than ever.
On Dry Mouth and Taste
For 1 in 5 adults, dry mouth is persistent.
SAVE THE DATE: 2025 Global Taste & Smell Summit
The World Taste & Smell Association’s 2025 Global Taste & Smell Summit is an invite-only high-level, cross-disciplinary gathering uniting sensory scientists, chefs, clinicians, creators, and cultural changemakers to explore the profound role of taste and smell in human experience, health, and innovation. We look forward to seeing our friends and collaborators at the prestigious Culinary Institute of America in the Hudson Valley on SEPTEMBER 15th and 16th, 2025.
Non Invasive Smell Aids Tested in Clinical Trial: May Offer Some Improvement to Olfactory Ability
Non-invasive smell aids may improve the ability to smell according to the results of a recent clinical trial. Researchers from Ohio State University tested a nasal plug and a nasal clip designed to improve intranasal air and odorant delivery. The results, reported in BMC Medicine, show some promise.
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