Welcome to our Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.

Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.

We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.

Mindy Yang Mindy Yang

Rediscovering Flavor: A Culinary Journey with Anosmia

In this fascinating CNN article, dive into the world of Joke Boon, a Dutch cookbook writer with anosmia who lost her sense of smell at age four. Despite her condition, Boon has authored five cookbooks, exploring how to experience food beyond traditional senses. She harnesses the trigeminal nerve — responsible for facial sensory perception — to 'taste' her food through sensations like ginger's warmth and mint's coolness.

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Mindy Yang Mindy Yang

TASTE VS. FLAVOR: A JOURNEY BEYOND THE PALATE

While the distinction might seem subtle, understanding the difference between taste and flavor is akin to grasping the nuance between notes and a melody. Our tongues, adept as they are, decode various chemical compounds, giving us the basic sensations of sweet, salty, sour, bitter, and umami. But flavor? That's where the concert begins.

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Mindy Yang Mindy Yang

#DeliciousForAll Culinary Challenge: A Gastronomic Revolution Unleashed

The #DeliciousForAll Culinary Challenge is set to leave a profound mark on the culinary world, championing diversity and nurturing a more inclusive and empathetic food culture. It invites individuals to reimagine the culinary landscape and create dishes that are undeniably "delicious for all."

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Stephanie Feuer Stephanie Feuer

Explore Taste & Smell: Try a Pale Shadow

"It's easy to overlook how important our sense of smell is until it's gone. I created the Pale Shadow to let people take a tiny step into the world of anosmia, and better understand the magnitude of scent loss."- Kevin Peterson

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Stephanie Feuer Stephanie Feuer

Explore Taste & Smell: Cooking with a Smell Loss

Based on our experiences from cooking with patients with smell loss, proper attention to the sense of taste and mouthfeel is key to achieving a pleasurable dish, when the sense of smell is affected.

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Stephanie Feuer Stephanie Feuer

Explore Taste & Smell: Scent Exploration for Children

In honor of World Taste & Smell Day 2023, children’s book author Alexis Wintrob hosted a scent-sational storytime at Bookery Cincy, reading from Za Za's Scent-Sational Super Power. Here she shares some suggestions for ways to help youngsters become more scent-aware.

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Mindy Yang Mindy Yang

The Omnivore’s Dilemma: How Our Senses of Taste and Smell Impact Our Food Choices and Health

In a world where dietary choices abound, humans are often hailed as the ultimate omnivores capable of thriving on diverse foods. Yet, lurking behind this adaptability lies the omnivore’s dilemma: distinguishing healthy options from potential poisons. Uniting in this complex culinary quest are our senses of taste and smell, two remarkable allies in our pursuit of better nutrition and well-being.

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Mindy Yang Mindy Yang

Smell Training to Recover From Smell Loss (Anosmia)

Olfactory or smell training may help restore a lost sense of smell, particularly after a viral upper respiratory infection or head trauma where no physical nasal obstruction is present. Olfactory training is analogous to physical therapy used to help restore limb movement after a stroke or ear training for singers and musicians. Much of the basis found over the benefit of olfactory training or "smell therapy" stems from German research published in 2009 and later supported by a 2020 meta-analysis. What they found was that about 30% of patients who had undergone the smell training experienced some improvement in olfactory function compared to the group who had not participated.

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Mindy Yang Mindy Yang

World Taste & Smell Association’s #DeliciousForAll Culinary Challenge is a Flavorful Journey Towards Inclusive Dining.

The #DeliciousForAll Culinary Challenge aims to raise awareness of taste and smell impairments while inspiring our community of passionate food enthusiasts, home cooks, and professional chefs to create and share recipes anyone can enjoy. We're seeking creative, multi-sensory dishes that are "delicious for all," catering to those with sensory or dietary restrictions. This challenge is open to everyone, from hobbyists to professionals.

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Mindy Yang Mindy Yang

Unraveling the Mysteries of Taste, Smell, and Flavor: The #DeliciousForAll Culinary Challenge.

The World Taste & Smell Association presents the #DeliciousForAll Culinary Challenge, aiming to raise awareness of taste and smell impairments. Join renowned experts on a flavorful journey towards inclusive dining, creating mouth-watering recipes that everyone can savor, regardless of their sensory abilities. Let's celebrate the power of taste and smell together.

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The Human Taste & Smell Spectrum

What 510 people told us about memory, emotion, and everyday life — and why the senses we rarely measure may belong in the public-health conversation.