Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
I’m Wearing Perfume on Fragrance Day, Even Though I Can’t Smell It
Wearing or noticing fragrance is a deliberate act of attention, a choice to engage our sense of smell instead of filtering it out. That attention elevates the ordinary and reminds us how powerfully emotive our sense of smell can be.
Loss of smell in over-70s indicates higher risk of stroke and heart disease
For adults over 70, a fading sense of smell may be a subtle biomarker of systemic health—particularly vascular integrity—and could help flag individuals who warrant closer cardiovascular monitoring.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
Individuals experiencing extended periods of smell loss after COVID-19 infection reported higher instances of depression and anxiety.
A recent study by researchers at the University of Mons in Belgium has found that prolonged loss of smell (anosmia) following COVID-19 infection is associated with increased levels of depression and anxiety. The study highlights the significant impact that persistent olfactory dysfunction can have on mental health, emphasizing the need for comprehensive care for COVID-19 survivors experiencing long-term sensory deficits.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
