
The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent
From interactive storytelling and sculptural packaging to the rise of indie perfumers and culturally rich narratives, WTSA’s Mindy Yang highlights the industry’s shift towards more personalized and emotionally resonant creations.
Discover how home scenting is becoming a key aspect of wellness and interior design, and how perfumers are finally gaining recognition as the artists behind these olfactory masterpieces.
Read the full article here: The 7 Fragrance Trends Dominating 2025: The Future Is More Than a Scent.

Hate cilantro or anchovies? Evolutionary science could explain why
Complex factors influence our food preferences and aversions. Evolutionary biology, genetics, personal experiences, and cultural backgrounds all come into play.

Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune
Around the world, the start of the new year is marked by traditions that center on food, family, and hope for the future. Whether you’re savoring dumplings, slurping long noodles, or sharing a toast, the act of gathering together is universal. What ties these traditions together is a shared spirit of optimism—a collective wish for happiness, connection, and prosperity in the year to come.