Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Loss of smell in over-70s indicates higher risk of stroke and heart disease
For adults over 70, a fading sense of smell may be a subtle biomarker of systemic health—particularly vascular integrity—and could help flag individuals who warrant closer cardiovascular monitoring.
Taste, Smell, and the Future of Brain Health
September is World Taste & Smell Month, a time to celebrate the senses that shape how we enjoy food, connect with others, and make sense of the world around us. But taste and smell are more than just pleasures — they are vital to our health, safety, and even early warning signs of what’s happening inside our brains.
Bitter “Supertaster Gene” May Shape Your Diet — and Your Health
Why do some people find broccoli unbearably bitter while others love it? The answer may lie in a common taste gene known as TAS2R38, nicknamed the “supertaster gene.”
The Sacred Ritual of Chocolate: Why Your Daily Square Is Actually a Wellness Practice
Discover the cognitive benefits of dark chocolate, including improved memory and brain function. Learn how chocolate flavanols support mental health and why mindful chocolate consumption is a wellness practice.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
The Botanical Buzz: 6 Emerging Wellness Trends We’re Watching in 2025
Mindy Yang shares six standout wellness trends that you’re likely to see popping up on store shelves, in your favorite wellness influencers’ routines, and maybe even in your own kitchen cabinet this year.
Beyond the Calorie: Why Pleasure, Taste, and Nutrient Balance Matter More Than Counting
If you’ve ever stood in line at a café debating between the healthy grain bowl and the irresistible pastry, you know the drill. One option feels like self-care; the other, like sin. But what if I told you that the most sustainable path to health isn’t about restriction—it’s about pleasure?
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
