Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Loss of smell in over-70s indicates higher risk of stroke and heart disease
For adults over 70, a fading sense of smell may be a subtle biomarker of systemic health—particularly vascular integrity—and could help flag individuals who warrant closer cardiovascular monitoring.
September 14 is World Taste & Smell Day
Beyond the Scroll
From the invention of movable type to the endless cascade of TikToks and Reels, our senses have been battered by abundance. More channels. More inputs. More noise. Each new medium promised enrichment, but each also demanded something in return: our focus.
Memory on the Tongue: How Taste, Smell, and Nostalgia Can Nourish us as we age
As we age, it’s common to experience a decline in olfactory (smell) and gustatory (taste) function. Nearly one in three adults over 65 report some degree of sensory loss. This isn’t just an inconvenience—it’s a public health issue.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
World Taste & Smell Day is on September 14th.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
