Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Experimental Device Teaches Brain to “Feel” Odors: Offers Promise For People With Smell Loss
Can you “feel” an odor? Stimulation of the trigeminal system may help people with smell loss detect odors.
TIPS FOR HOW TO savor the season, despite taste or smell loss
Holidays can take on a different flavor when you're navigating smell or taste challenges.
Still, there are meaningful ways to reclaim enjoyment, despite taste or smell disorders.
Multisensory Congruency Strengthens Olfactory Training
A recent study in Chemical Senses found that when participants experienced congruent multisensory stimulation (e.g., taste + smell), their perception of “likeness” was enhanced. In contrast, incongruent cues weakened perception. Interestingly, gustatory co-stimulation exerted a stronger influence than visual pairing, suggesting that cross-modal taste–smell integration has particular power in shaping how we learn and interpret odors.
Music to Eat Chocolate By
The pleasure of flavor can be enhanced by engaging other senses
Create A Sensory Self-Love Ritual
Valentine’s Day is often framed as a celebration of romance, but what if we reframed it as a day to nurture the most important relationship of all—the one we have with ourselves? Love, after all, begins from within. And what better way to honor self-love than through the senses—taste, smell, and the rituals that nourish us from the inside out?
The Power of Scent: How Babies Use Their Mothers’ Odor for Facial Recognition
Understanding how olfactory cues impact visual perception in infants could inform early childhood education, parenting practices and therapies for developmental challenges.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
