Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Losing Our Sense of Smell
In The Saturday Evening Post’s “Losing Our Sense of Smell”, journalist Victoria Clayton explores how this long-undervalued sense shapes memory, safety, emotional well-being, quality of life, and brain health. The article examines the many causes and consequences of smell loss, and the growing evidence that olfactory training may help some people recover function.
I’m Wearing Perfume on Fragrance Day, Even Though I Can’t Smell It
Wearing or noticing fragrance is a deliberate act of attention, a choice to engage our sense of smell instead of filtering it out. That attention elevates the ordinary and reminds us how powerfully emotive our sense of smell can be.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
