2026 Editorial Calendar

WTSA Members are invited to share their expertise and contribute:

• JANUARY — Reset the Senses
  Neuroplasticity · recalibration · attention
  The quiet luxury of starting again.

• FEBRUARY — Love, Memory & Attachment
  Emotion · bonding · scent-memory
  What we love, we remember through the senses.

• Anosmia Awareness Day (February 27)

• MARCH — Fragrance Month: The Art & Science of Scent
  Perfumery · materials · AI · design
  WTSA’s authority month.
  Art meets data.

• APRIL — Earth, Plants & Molecular Truth
  Terroir · plant chemistry · regeneration
  Earth Day (Apr 22) anchors this month.
  All things related to sustainability.

• MAY — Fresh Signals
  ”Fresh” · green notes · clarity · function
  Clean sensations, cooling pathways, daily rituals.

• JUNE — The Social Life of Taste
  Community · hospitality · outdoor living
  Taste as social infrastructure.

• JULY — Summer Pleasure
  Beach · cold drinks · texture · temperature
  Joy without apology.
  Mid-year review and recalibration of trends.

• AUGUST — Back to School: Sensory Intelligence
  Learning · focus · children · aging brains
  A cognitive reset, not culinary theatrics.
  Flavor literacy
  Smell & taste as learning tools
  Attention, memory, performance
  Anchor: Perception is a learnable skill.

• SEPTEMBER — World Taste & Smell Month
  Advocacy · diagnostics · public health
  Key moments: World Taste & Smell Month

  Parosmia Awareness Day: Sept 24
  Focus:
  Early detection

  Retraining & recovery

  Policy, access, legitimacy
  #VoicesOfExperience. Community support.
  This is our impact month.

• OCTOBER — The Invisible Sense
  Anosmia · distortion · lived experience
  Depth without despair. Science with dignity.
  #VoicesOfExperience

• NOVEMBER — Memory, Aging & Alzheimer’s

  Dignity · care · prevention
  Alzheimer’s Awareness Month

  Smell as an early warning system. Aging deserves better design.
  #DeliciousForAll

• DECEMBER — Holidays, Heat & What’s Next
  Spice · indulgence · trend intelligence
  Holiday foods & fragrance
  Global spice, warmth, indulgence
  What’s hot / what’s out (flavor, fragrance, wellness)
  Signals for 2027