The Scent Quest: How Givaudan is Making Memory a Game on Roblox
Mindy Yang Mindy Yang

The Scent Quest: How Givaudan is Making Memory a Game on Roblox

There’s a new frontier in gaming, and it doesn’t just rely on the usual dopamine rush of leveling up or hoarding digital gold. This one is driven by something more primal—your sense of smell. Yes, smell. In a bold, unexpected move, fragrance giant Givaudan has launched Guardians of Memories on Roblox, a game where players restore lost memories through the power of scent. Think Zelda, but instead of wielding a sword, you’re sniffing your way to victory.

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Create A Sensory Self-Love Ritual
Mindy Yang Mindy Yang

Create A Sensory Self-Love Ritual

Valentine’s Day is often framed as a celebration of romance, but what if we reframed it as a day to nurture the most important relationship of all—the one we have with ourselves? Love, after all, begins from within. And what better way to honor self-love than through the senses—taste, smell, and the rituals that nourish us from the inside out?

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How Certain Smells Unlock Our Deepest Memories
Mindy Yang Mindy Yang

How Certain Smells Unlock Our Deepest Memories

Smell has an uncanny ability to transport us through time, resurrecting moments with a clarity that other senses struggle to match. But why does this happen? And why do some scents summon entire chapters of our past while others barely leave an imprint?

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Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune
Mindy Yang Mindy Yang

Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune

Around the world, the start of the new year is marked by traditions that center on food, family, and hope for the future. Whether you’re savoring dumplings, slurping long noodles, or sharing a toast, the act of gathering together is universal. What ties these traditions together is a shared spirit of optimism—a collective wish for happiness, connection, and prosperity in the year to come.

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