
Beyond Sight and Sound: The Rise of Taste-Enabled Virtual Reality
For years, virtual reality has been a mostly visual affair—a world of hyperrealistic landscapes, immersive gaming, and metaverse meetups that promise to feel real. But taste, touch, and smell have remained elusive.

The Scent Quest: How Givaudan is Making Memory a Game on Roblox
There’s a new frontier in gaming, and it doesn’t just rely on the usual dopamine rush of leveling up or hoarding digital gold. This one is driven by something more primal—your sense of smell. Yes, smell. In a bold, unexpected move, fragrance giant Givaudan has launched Guardians of Memories on Roblox, a game where players restore lost memories through the power of scent. Think Zelda, but instead of wielding a sword, you’re sniffing your way to victory.

Create A Sensory Self-Love Ritual
Valentine’s Day is often framed as a celebration of romance, but what if we reframed it as a day to nurture the most important relationship of all—the one we have with ourselves? Love, after all, begins from within. And what better way to honor self-love than through the senses—taste, smell, and the rituals that nourish us from the inside out?

How Certain Smells Unlock Our Deepest Memories
Smell has an uncanny ability to transport us through time, resurrecting moments with a clarity that other senses struggle to match. But why does this happen? And why do some scents summon entire chapters of our past while others barely leave an imprint?

Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune
Around the world, the start of the new year is marked by traditions that center on food, family, and hope for the future. Whether you’re savoring dumplings, slurping long noodles, or sharing a toast, the act of gathering together is universal. What ties these traditions together is a shared spirit of optimism—a collective wish for happiness, connection, and prosperity in the year to come.

teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars.
Smellmaxxing, Explained
Some teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars. The New York Time explains this trend.