Looking for a Better Life?
Mindy Yang Mindy Yang

Looking for a Better Life?

A recent article in The Guardian, “The Big Idea: Looking for a Better Life? Follow Your Nose,” delves into the profound role our sense of smell plays in shaping our emotions, memories, and overall well-being. Despite being one of our most powerful senses, olfaction is often overlooked in daily life. The piece highlights how certain scents can evoke vivid memories, alter mood, and even impact decision-making.

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The Science of Taste, Smell, and Love in Valentine’s Day Traditions
Mindy Yang Mindy Yang

The Science of Taste, Smell, and Love in Valentine’s Day Traditions

Valentine’s Day is a celebration of love, and nothing evokes deep emotions quite like food. The act of sharing a meal has long been a symbol of connection, romance, and sensory delight. Across cultures, flavors and aromas play an essential role in how we express affection, reinforcing the profound link between food, memory, and emotion. But what is the science behind this connection, and why do certain foods become synonymous with romance?

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Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune
Mindy Yang Mindy Yang

Celebrating Lunar New Year’s Eve: A Feast of Traditions and Good Fortune

Around the world, the start of the new year is marked by traditions that center on food, family, and hope for the future. Whether you’re savoring dumplings, slurping long noodles, or sharing a toast, the act of gathering together is universal. What ties these traditions together is a shared spirit of optimism—a collective wish for happiness, connection, and prosperity in the year to come.

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Unlock the Secrets of Fruits and Vegetables Through Smell
Mindy Yang Mindy Yang

Unlock the Secrets of Fruits and Vegetables Through Smell

Have you ever wondered how your sense of smell shapes your connection to food? Discover how the aromas of fruits and vegetables can guide you to the perfect ripeness, elevate your cooking, and spark your curiosity about the natural world.

Dive into this sensory journey and explore how paying attention to smell can transform your relationship with food.

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The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!

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