Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
Losing Our Sense of Smell
In The Saturday Evening Post’s “Losing Our Sense of Smell”, journalist Victoria Clayton explores how this long-undervalued sense shapes memory, safety, emotional well-being, quality of life, and brain health. The article examines the many causes and consequences of smell loss, and the growing evidence that olfactory training may help some people recover function.
Beyond the Scroll
From the invention of movable type to the endless cascade of TikToks and Reels, our senses have been battered by abundance. More channels. More inputs. More noise. Each new medium promised enrichment, but each also demanded something in return: our focus.
Memory on the Tongue: How Taste, Smell, and Nostalgia Can Nourish us as we age
As we age, it’s common to experience a decline in olfactory (smell) and gustatory (taste) function. Nearly one in three adults over 65 report some degree of sensory loss. This isn’t just an inconvenience—it’s a public health issue.
What Is the Parkinson’s National Day of Action?
On Tuesday, September 9, 2025 during World Taste & Smell Month, the Parkinson’s community will come together to call on Congress and state lawmakers to invest in science and accelerate the path to transformative treatments.
From SoulCycle to Smell Cycle: NYC’s Next Optimization Craze
Research shows that rosemary, peppermint, lavender, and even yuzu can measurably impact focus, memory, stress, and mood. In a world obsessed with optimization, maybe the smartest edge isn’t another app or latte… it’s the air we breathe.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
Barcelona Perfumery Congress
WTSA co-founder, Stephanie Feuer, will be a featured speaker at the 6th edition of the Barcelona Perfumery Congress.
Individuals experiencing extended periods of smell loss after COVID-19 infection reported higher instances of depression and anxiety.
A recent study by researchers at the University of Mons in Belgium has found that prolonged loss of smell (anosmia) following COVID-19 infection is associated with increased levels of depression and anxiety. The study highlights the significant impact that persistent olfactory dysfunction can have on mental health, emphasizing the need for comprehensive care for COVID-19 survivors experiencing long-term sensory deficits.
Chemosensory Dysfunction in Cancer Care: Why Taste and Smell Deserve a Seat at the Table
A 2025 study published in the Journal of Cancer Education by Stromberg et al. makes the case clear: chemosensory dysfunction is common, disruptive, and under-addressed.
PRP Treatment Injects Hope for People Suffering From Smell Loss
A lasting treatment for smell loss from Covid may be in a patient’s blood. Clinicians are reporting PRP treatments offer a whiff of hope for people with smell loss.
February 27th is Anosmia awareness day
Check out this special online presentation in honor of 2025 Anosmia Awareness Day, where leading experts explore the latest advancements in diagnosing, treating, and managing smell and taste disorders.
New Study Finds Smell Loss A Associated with More Than 100 Medical Conditions
The extensive range of conditions correlated to smell loss suggests a deeper, more fundamental connection between our sense of smell and overall health.
Looking for a Better Life?
A recent article in The Guardian, “The Big Idea: Looking for a Better Life? Follow Your Nose,” delves into the profound role our sense of smell plays in shaping our emotions, memories, and overall well-being. Despite being one of our most powerful senses, olfaction is often overlooked in daily life. The piece highlights how certain scents can evoke vivid memories, alter mood, and even impact decision-making.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
