Welcome to the WTSA Newsroom — a global hub for sensory science, wellness, advocacy, cross-modal creativity, and the future of perception.
Our mission is to advance well-being and sensory awareness through interdisciplinary storytelling, research, advocacy, and innovation. We believe that taste and smell are not just biological senses — they are portals to memory, identity, healing, and connection.
We invite submissions from scientists, clinicians, chefs, perfumers, flavorists, technologists, artists, farmers, philosophers, and storytellers who explore the world through the senses.
When Your Favorite Scent Stops Being Special: What Science Says about the Shifting Nature of Scent
Your changing responses to scents represent sophisticated body feedback. Alliesthesia, sensory-specific satiety, interoceptive signaling, and neural adaptation work in concert to communicate what your system needs—and what it has sufficiently received.
Understanding Phantosmia: When Your Brain Creates Smells That Aren't There
Do you smell burning when nothing's on fire? Metallic odors no one else detects? You might be experiencing phantosmia—phantom smell perception affecting 5-6% of adults.
Beyond the Scroll
From the invention of movable type to the endless cascade of TikToks and Reels, our senses have been battered by abundance. More channels. More inputs. More noise. Each new medium promised enrichment, but each also demanded something in return: our focus.
Taste, Smell, and the Future of Brain Health
September is World Taste & Smell Month, a time to celebrate the senses that shape how we enjoy food, connect with others, and make sense of the world around us. But taste and smell are more than just pleasures — they are vital to our health, safety, and even early warning signs of what’s happening inside our brains.
The Sacred Ritual of Chocolate: Why Your Daily Square Is Actually a Wellness Practice
Discover the cognitive benefits of dark chocolate, including improved memory and brain function. Learn how chocolate flavanols support mental health and why mindful chocolate consumption is a wellness practice.
The Nose Knows: Why the Future of Virtual Reality Smells Different
One person’s lavender is another’s laundry trauma. Without nuance, scent can become a glitch in the matrix. Mindy share more on this.
Eleanor Maguire: Pioneering Neuropsychologist and Memory Researcher
Eleanor Maguire, a distinguished neuropsychologist renowned for her groundbreaking research on human memory, has passed away. Her innovative work, particularly the study involving London taxi drivers, significantly advanced our understanding of the brain’s capacity for spatial navigation and memory.
Alex Woo On Multisensory Eating, Innovation, and Sustainable Food
A combination of neuroscience and flavor chemistry makes flavor technology more powerful.
Support Our Work:
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
