Your senses of taste and smell play a crucial role in your daily life. Whether you’ve noticed changes or not, this quick self-assessment will help you explore your sensory health while contributing to an important global study.*
*You must be at least 18 years old and live in the U.S.A. to participate in this anonymous study.Happy World Fragrance Day
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The Forgotten Sense - Smell and Its Impact on Life with Jonas Olofsson, Ph.D.
hat if the most underrated sense is the one shaping your emotions, memories, and even your health? In this episode of The World of Taste & Smell, Stephanie Feuer, Mindy Yang and Jonas Olofsson dive deep into the fascinating world of scent. From the challenges of describing smells to the profound impact of olfactory experiences on our well-being, this conversation will change the way you think about your nose.
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Unlocking the Secrets of Wine with Dr. Isabelle Lesschaeve
Join Stephanie Feuer and Mindy Yang, co-founders of the World Taste & Smell Association, as they delve into the fascinating world of taste and smell with Dr. Isabelle Lesschaeve, a renowned sensory scientist and wine expert with over 30 years of experience.
In this episode, Dr. Lesschaeve shares how sensory science is revolutionizing wine appreciation, making it more intuitive and inviting for everyone—whether you’re a seasoned connoisseur or just beginning your journey. She breaks down traditional barriers in wine tasting, emphasizing blind tasting, sensory memory, and consumer-centric education as key tools to elevate the experience.
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Unlocking the Power of Neurodivergence: Embrace Your Sensory Superpowers!
Hosts Stephanie Feuer and Mindy Yang, co-founders of the World Taste & Smell Association, delve into the fascinating world of sensory experiences with guest Rachel Radway. Rachel is a certified leadership and executive coach, speaker, and author of the upcoming book "Perceptive: Owning Your Power When You're Wired Differently."
Learn about the intertwined roles of taste and smell in our memories and emotions, and how these sensory experiences can deepen empathy and connection between people. Rachel also shares practical advice on managing sensory overload and creating sensory-friendly spaces, particularly in professional settings.
Turning Sensory Science into Action
The World Taste & Smell Association (WTSA) is a global alliance of sensory experts, advocates, and innovators dedicated to celebrating, innovating, and advocating for the advancement of sensory science and its impact on quality of life.
As a working group and media platform, WTSA translates science into action through education, advocacy, applied research, and public engagement.
We foster collaborations across disciplines, make scientific insights accessible, and drive consumer-centric innovation.
In healthcare and public health, we support research and advocacy for taste and smell disorders (e.g., anosmia, parosmia, phantosmia), serving as both a directory and think tank.
Through strategic partnerships, sponsorships, and your generous support, WTSA leads high-impact initiatives in product development, media-driven education, and public awareness campaigns—bridging research, media, and real-world solutions to enhance well-being for all.
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Beyond Sight and Sound: The Rise of Taste-Enabled Virtual Reality
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PRP Treatment Injects Hope for People Suffering From Smell Loss
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The Lasting Impact of Scent Marketing: From Casinos to Retail Stores
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Taste and Our Oral Microbiome
Umema by Ugo Charron,
a limited-edition perfume
“Creating UMEMA was a journey of synesthetic exploration, celebrating a fragrance that transcends traditional boundaries, connecting us all through the universal language of scent.” Launching at the Global Taste & Smell Summit.
UMEMA is here, at
the Museum of Food & Drink (MOFAD), + Perfumarie.
100% of the proceeds will support the
World Taste & Smell Association and Anosmie.org.
This project is made possible by Perfumarie, MANE, Ugo Charron, the World Taste & Smell Association, Stephanie Feur, and Emmanuelle Dancourt.
Sponsored by
Make an impact today
Support our mission with a donation.
Why Should You Care?
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Dr. Steven Nissen
“Smell loss can significantly affect mental health and quality of life.”
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Rachel Ray
“Flavor is at the heart of cooking; supporting research in this area benefits everyone.”
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Gordon Ramsay
“Losing your sense of taste or smell can change your relationship with food forever.”
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Padma Lakshmi
“Our ability to taste and smell is integral to our cultural and culinary identity.”
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Andrew Zimmern
“As a chef, I can’t imagine the impact of losing my sense of taste and smell; it’s devastating.”
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Tom Colicchio
“Supporting research in taste and smell disorders can help improve the lives of millions.”
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Dr. Tim Spector
“Our senses play a vital role in our health and nutrition.”
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Dr. Scott Gottlieb
“Sensory disorders can be early signs of neurological diseases.”
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Dr. Scott E. Kern
“Cancer treatments can affect taste and smell, making supportive care essential.”
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Thomas Keller
“The complexity of flavor is what makes cooking an art; losing that is losing a sense of artistry.”
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Dr. Danielle Reed
“Genetic research in taste and smell can reveal important insights into human health.”
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Chef José Andrés
“Supporting research in taste and smell is supporting the essence of culinary arts and human experience.”
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Dr. Bruce Boeckx
“Smell and taste disorders can lead to significant changes in dietary habits and overall health.”
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Jiro Ono
“The art of sushi relies on the delicate balance of taste and smell; these senses are irreplaceable.”
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Dr. Thomas Hummel
“Understanding smell loss can help us address broader health issues.”
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Dr. Barry Smith
“Taste and smell are often the first senses to decline, affecting nutrition and quality of life.”
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Dr. Robert Henkin
“Many people suffer in silence from taste and smell disorders, which can lead to depression and anxiety.”
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Sarah Jessica Parker
“Experiencing the loss of taste and smell due to COVID was a real eye-opener. It’s something you never think about until it’s gone, and it significantly impacts your quality of life.”
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Dr. Alan Hirsch
“Taste and smell disorders are more common than people realize and can greatly impact daily life.”
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David Chang
“As chefs, we need to support research that helps preserve our most essential tools: taste and smell.”
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Tom Hanks
“My wife and I both lost our sense of taste and smell when we had COVID-19. It really affected our daily lives and made us aware of how integral these senses are.”
