Exploring Scents as Historical Storytelling
Tasha Marks, a London-based scent designer and founder of AVM Curiosities, collaborates with institutions like the British Library and the V&A Museum to recreate historically accurate smells—ranging from medieval beauty scents and hair perfumes to the personal aroma of figures like Marie Antoinette. Her work relies on historical records, archival recipes, and modern scientific tools, sometimes requiring creative improvisation.
Anosmic Adults Wanted for ONLINE SURVEY ABOUT FOOD VIVIDNESS
This study aims to explore how language influences the sensory aspects of eating experiences.
The Sacred Ritual of Chocolate: Why Your Daily Square Is Actually a Wellness Practice
Discover the cognitive benefits of dark chocolate, including improved memory and brain function. Learn how chocolate flavanols support mental health and why mindful chocolate consumption is a wellness practice.
The Silent Health Crisis Affecting 1 in 3 People: Why Taste and Smell Loss Demands Urgent Action
The World Taste & Smell Association spotlights sensory loss as a public health crisis. 1 in 3 will face taste or smell dysfunction. Join the global movement for sensory health. Learn more at TasteAndSmell.org. #TasteAndSmellDay
The Honey Lie We Can’t Stop Telling Ourselves 🐝
From the placebo-driven myth of allergy relief to the widespread issue of honey adulteration (hello, corn syrup and global laundering), this article unpacks how marketing, misinformation, and wishful thinking keep the “health halo” around honey alive.
It’s time to question sweet assumptions. Especially in wellness, food, and functional nutrition spaces—critical thinking matters more than ever.
The Best Scents & Tips for Memory Enhancement—What Science Says
Tips for using scent to enhance memory
On Dry Mouth and Taste
For 1 in 5 adults, dry mouth is persistent.
How Scent-Enhanced Technology Could Boost Memory & Cognition: The ASUS Fragrance Mouse: A New Way to Engage the Senses?
A wireless mouse with a built-in fragrance compartment might seem like a novelty, research shows that scent plays a crucial role in memory, cognition, and stress regulation.
SAVE THE DATE: 2025 Global Taste & Smell Summit
The World Taste & Smell Association’s 2025 Global Taste & Smell Summit is an invite-only high-level, cross-disciplinary gathering uniting sensory scientists, chefs, clinicians, creators, and cultural changemakers to explore the profound role of taste and smell in human experience, health, and innovation. We look forward to seeing our friends and collaborators at the prestigious Culinary Institute of America in the Hudson Valley on SEPTEMBER 15th and 16th, 2025.
Non Invasive Smell Aids Tested in Clinical Trial: May Offer Some Improvement to Olfactory Ability
Non-invasive smell aids may improve the ability to smell according to the results of a recent clinical trial. Researchers from Ohio State University tested a nasal plug and a nasal clip designed to improve intranasal air and odorant delivery. The results, reported in BMC Medicine, show some promise.
The Nose Knows: Why the Future of Virtual Reality Smells Different
One person’s lavender is another’s laundry trauma. Without nuance, scent can become a glitch in the matrix. Mindy share more on this.
Barcelona Perfumery Congress
WTSA co-founder, Stephanie Feuer, will be a featured speaker at the 6th edition of the Barcelona Perfumery Congress.
Individuals experiencing extended periods of smell loss after COVID-19 infection reported higher instances of depression and anxiety.
A recent study by researchers at the University of Mons in Belgium has found that prolonged loss of smell (anosmia) following COVID-19 infection is associated with increased levels of depression and anxiety. The study highlights the significant impact that persistent olfactory dysfunction can have on mental health, emphasizing the need for comprehensive care for COVID-19 survivors experiencing long-term sensory deficits.
In the mood: A Timely Webinar on Mood-Enhancing Foods & Beverages Set for June 24
From adaptogenic drinks and dopamine-boosting snacks to functional foods for hormonal balance, consumer interest in products that elevate emotional well-being is reshaping the F&B landscape.
How Scents Influence Visual Perception of Movement
Scent can alter visual motion perception—without prior learning.
Chemosensory Dysfunction in Cancer Care: Why Taste and Smell Deserve a Seat at the Table
A 2025 study published in the Journal of Cancer Education by Stromberg et al. makes the case clear: chemosensory dysfunction is common, disruptive, and under-addressed.
Welcome to the Era of Aura Culture
In today’s digital age, our online presence often overshadows our physical reality. “Aura Culture” encapsulates this phenomenon, where the curated digital persona becomes paramount. This shift influences how we perceive authenticity, value, and identity, prompting brands and individuals to navigate the balance between genuine expression and digital representation.
As we delve deeper into this era, understanding and adapting to Aura Culture becomes essential for meaningful engagement and connection in both personal and professional spheres.
New Teeth, New Taste: Dental Implants and Their Effect on Flavor Perception
People are often unaware of the risks to their ability to taste when replacing teeth becomes necessary
When Brand Names Smell Right: The Power of Phonetics & Scent
When a name sounds like the product smells, it creates a more cohesive and memorable experience.
